ABOUT US

Lavré started in 2018 when a father and his son in New York realized men were being pushed into two extremes: cheap clothes that fall apart by winter, or luxury brands demanding half a paycheck just to look presentable. They chose a different path. Clothes with real weight, real warmth, real finish, without the luxury markup.

Lavré designs knitwear and essentials for the American man who values presence over noise. The guy who doesn’t need logos to speak for him. The one who still believes in dressing with intention, making an effort, showing respect in how he shows up. Not to impress, but to carry himself with quiet confidence.

Quality should feel good, look refined and stay affordable. A sweater shouldn’t cost more than your weekly groceries. A knit shouldn’t feel disposable after one wash. Style should be accessible and dignified at the same time. That’s the standard Lavré was built on.

Today, Lavré stands for timeless design, comfortable construction and honest pricing. You get the look and feel of classic New York knitwear without entering the luxury tax zone. Warm textures, clean fits, subtle detailing. Clothes that fit your actual life: commutes, work dinners, game nights, lazy Sundays, winter drives, Thanksgiving at your parents.

Dress in class, for less. It’s not just a slogan. It’s our reason for existing. Every piece is made to last longer than a trend cycle, look sharper than fast fashion and sit comfortably in your budget.

Lavré New York is for men who don’t need permission to look good and don’t need a logo to prove it. They show up, shake hands, take care of their families and take pride in how they present themselves, quietly, consistently, respectfully.

Lavré New York
Timeless feel
Comfort built to be lived in
Style that never shouts

Class isn’t expensive. It’s intentional.